To date, 948 Merkatua has achieved its first great objective: to secure its position as a benchmark event for all artistic disciplines in the area of culture, winning the recognition of institutions, artists and professionals. 948 Merkatua has created a link between artists and professionals and this idea now needs to be taken still further towards a model that is unique in Europe, in order to continue developing the market.
Interdisciplinary projects are increasingly more frequent in the creative fabric, yet there are very few spaces solely dedicated to their dissemination. For this reason, the Department of Culture of the Government of Navarra wishes to make 948 Merkatua one of the principal showcases for these creations. Thanks to the multidisciplinary origins of 948 Merkatua, the change from multidisciplinary to interdisciplinary is a logical step forward.
948 Merkatua is seeking to build a unique identity, one that sets it apart from existing proposals, to catch the attention of professionals, to attract an important part of the very latest talent and creativity and to connect with innovation and creation.
The focusing of 948 Merkatua on hybridisation and the crossing of disciplines will make it possible to promote the quality of the artistic and professional programmes alike. The higher the quality offered, the greater the capacity to attract professionals of interest, and this will then drive the culture sector in Navarra and create an effective network of international contacts at a professional level.
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