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Musea y Viaja! Programme. Passport to the museums of Navarra.

948 PRO - Conferences
Baluarte Congress Centre and Auditorium of Navarra

Wednesday, 21 November 2018 - 12:30
30 minutes


Susana Irigaray Soto heads the Museum Service of the Government of Navarra. A History graduate with a speciality in Prehistory from the University of Salamanca, she has worked in different areas of Cultural Heritage management in the Administration, with special dedication to Ethnology, Intangible Cultural Heritage and museums.


The "¡Musea! y viaja" campaign is a project carried out by the Museum Service of the Government of Navarra together with the thirteen museums and permanent collections in the region. The campaign, organised from April to October 2018, has consisted in the handing out of ‘passports’ to be stamped in the centres, a requirement to qualify for a draw of technological prizes. In her talk she will explain the objectives, development and results of this cultural marketing experience.


Susana Irigaray Museos de Navarra.


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Organized by

Gobierno de Navarra


Ayuntamiento de Pamplona
Servicio Navarro de Empleo - Nafar Lansare
Euskarabidea - Instituto Navarro del Euskera
Eurorregión Nouvelle-Aquitaine Euskadi Navarra


Teatro Gayarre
Escuela Navarra de Teatro
Walden Librería Café

With the support of

Universidad Pública de Navarra
Universidad de Navarra
Universidad Nacional de Educación a Distancia (UNED)
Instituto Vasco Etxepare
Région Nouvele-Aquitaine
Euskal Kultur Erakundea - Institut Culturel Basque
Ayuntamiento de Bayona
Institut Français - Bilbao
Communauté d’Agglomération Pays Basque
Département Pyrénées-Atlantiques
Région Occitanie
Red de Teatros de Navarra