Susana Irigaray Soto heads the Museum Service of the Government of Navarra. A History graduate with a speciality in Prehistory from the University of Salamanca, she has worked in different areas of Cultural Heritage management in the Administration, with special dedication to Ethnology, Intangible Cultural Heritage and museums.
The "¡Musea! y viaja" campaign is a project carried out by the Museum Service of the Government of Navarra together with the thirteen museums and permanent collections in the region. The campaign, organised from April to October 2018, has consisted in the handing out of ‘passports’ to be stamped in the centres, a requirement to qualify for a draw of technological prizes. In her talk she will explain the objectives, development and results of this cultural marketing experience.
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