Marisa Iturbide is Vice-President of Itineris COMA and the co-founder of El Líder Imperfecto. She is a consultant and creative director who specialises in offering companies communication concepts, strategies and tools that reflect the values of their brands, ensuring that creative elements contain the right message and convey a consistent image. With over 25 years’ experience in business consultancy, she is a specialist in publishing, trend research, publications, social media, advertising, branding and in-service training.
Observe, listen, identify opportunities. Generate ideas. Highlight initiatives that have a greater chance of success. Design a realistic project. Evaluate the need for resources. Find the right allies. Measure the impact of each action. Analyse and correct. These are the starting points for Marisa Itúrbide’s talk.
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