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Creativity, innovation and entrepreneurship: going from the idea to action

948 PRO - Conferences
Baluarte Congress Centre and Auditorium of Navarra

Thursday, 22 November 2018 - 12:00
30 minutes


Marisa Iturbide is Vice-President of Itineris COMA and the co-founder of El Líder Imperfecto. She is a consultant and creative director who specialises in offering companies communication concepts, strategies and tools that reflect the values of their brands, ensuring that creative elements contain the right message and convey a consistent image. With over 25 years’ experience in business consultancy, she is a specialist in publishing, trend research, publications, social media, advertising, branding and in-service training.


Observe, listen, identify opportunities. Generate ideas. Highlight initiatives that have a greater chance of success. Design a realistic project. Evaluate the need for resources. Find the right allies. Measure the impact of each action. Analyse and correct. These are the starting points for Marisa Itúrbide’s talk.


Marisa Iturbide, Pamplona


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Organized by

Gobierno de Navarra


Ayuntamiento de Pamplona
Servicio Navarro de Empleo - Nafar Lansare
Euskarabidea - Instituto Navarro del Euskera
Eurorregión Nouvelle-Aquitaine Euskadi Navarra


Teatro Gayarre
Escuela Navarra de Teatro
Walden Librería Café

With the support of

Universidad Pública de Navarra
Universidad de Navarra
Universidad Nacional de Educación a Distancia (UNED)
Instituto Vasco Etxepare
Région Nouvele-Aquitaine
Euskal Kultur Erakundea - Institut Culturel Basque
Ayuntamiento de Bayona
Institut Français - Bilbao
Communauté d’Agglomération Pays Basque
Département Pyrénées-Atlantiques
Région Occitanie
Red de Teatros de Navarra