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Creativity, innovation and entrepreneurship: going from the idea to action

Baluarte Congress Centre and Auditorium of Navarra
Thursday, 22 November 2018 - 12:00

Marisa Iturbide, Pamplona

SPEAKER

Marisa Iturbide is Vice-President of Itineris COMA and the co-founder of El Líder Imperfecto. She is a consultant and creative director who specialises in offering companies communication concepts, strategies and tools that reflect the values of their brands, ensuring that creative elements contain the right message and convey a consistent image. With over 25 years’ experience in business consultancy, she is a specialist in publishing, trend research, publications, social media, advertising, branding and in-service training.

SYNOPSIS

Observe, listen, identify opportunities. Generate ideas. Highlight initiatives that have a greater chance of success. Design a realistic project. Evaluate the need for resources. Find the right allies. Measure the impact of each action. Analyse and correct. These are the starting points for Marisa Itúrbide’s talk.

 

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