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Workshop 4: Taking on a comprehensive internationalisation strategy successfully.

Baluarte Congress Centre and Auditorium of Navarra
Thursday, 22 November 2018 - 12:00

Marcos G. Alonso 

With a very practical approach – aimed at providing tools to professionals in the public and private sectors – this training module enables you to learn the skills required to take on the preparation of an internationalisation plan that will strengthen the potential of different propositions related to the creative sector.

Marcos García Alonso (1984). Graduate in Law (Universidad de Oviedo); Postgraduate in Cultural and Policy Management and a Master’s in the Management of Cultural Institutions and Companies (Universitat de Barcelona); MBA in Company Management (European Programme “DIE”). Project Management Professional (PMP)®. International consultant of Music Business & Creative Industries with over 10 years’ experience in the US, LatAm and Spanish markets (Trade Section of the Spanish Embassy in Miami; CCE Miami; The Knight Foundation; EGEDA; FAPAE; SXSW; NATPE; Charco; Universal Music Group; Latin GRAMMY® Foundation, SoL_network®, Art Basel...). PR & Corporate Comms US Director para FJ Communications (Google, Visa Inc., The Economist, WesternUnion, Manchester City Football Club, Royal Enfield...)

Guest professor in the “Master’s course Internationalisation of Management in the cultural and creative sector” - Universidad Complutense; “Masters in the Music Industry and Sound Studies” - Universidad Carlos III de Madrid; “Postgraduate in the business management of music” - Universitat de Valencia, and Escuela Pública de Formación Cultural de Andalucía.

He currently combines his work as an international consultant with his post as Territorial Director for the North Zone of MagmaCultura (Centro Botín, Centro Niemeyer, ARTIUM, KUTXA Fundazioa).

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