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What is 948 merkatua?

It is a winter fair. It is a fair of fairs. It is an international holistic fair.

The first ever edition will take place in Pamplona (Navarre), on 15 and 16 November 2017.

It is a fair of fairs, focusing on the film and audiovisual industries, the performing arts (theatre, dance, circus...), music, publishing of books, records and other media, the visual arts, and other creative and cultural industries (artistic prototypes, fashion, design, architecture, and new professions).

At this first edition in 2017 (Edition 0), 948 merkatua, Navarre's arts market, aims to showcase products from the professional sphere of Navarre culture to distributors and other agents from neighbouring regions and provinces (Aragon, Basque Country, La Rioja, and Aquitaine), as well as specialist agents from other territories and spheres (festivals, centres, artistic and creative organisations...).

In the medium term, after 2018, 948 merkatua strives to become an unmissable event and a strategic arts market in the Euro Region of the Basque Country-Navarre-Aquitaine and a facilitator of flows and exchanges of cultural products between countries and regions. And it will be open to cultural agents from Spain and France.

¿Why Merkatua?

Pamplona-Iruña and Navarra are strategically located in the South Atlantic area of Europe. There is no other market of the arts of these characteristics in which all of the fields of the arts and the creative and cultural industries, new talents and the new economies of creativity come together.  

This is the opportunity for Navarra and its creators to offer and receive our cultural proposals and become the platform of the large and small arts in the future.

It is a key region that combines the past and the present but following a rapid renewal, it is ready to reveal and receive musicians, editors, agents, managers, distributors, producers, exhibitors, actors and actresses, dancers and choreographers, entrepreneurs, architects, visual artists, designers, stage designers, printers, sound and lighting technicians, directors, restorers, politicians, institutional representatives, etc.

Navarra is at the forefront of the graphic industry. Today’s incentives for the film industry are the driving force of the Arts in this Community and there is an emerging musical movement that is also making its mark. 

948 Merkatua aims to present artistic and creative proposals using methods other than their mere exhibition and combine them all.

948 Merkatua has a clear economic dimension and for this reason it is a sustainable project in which all areas of the arts can coexist, collaborate and serve as a platform to be visible. 

The aims


The areas

948 merkatua, Navarre arts market, will be divided into the following areas:

  • Film and Television.
  • Performing Arts (Theatre, dance, circus)
  • Publishing of records, books, and other media.
  • Musics.
  • Visual arts.
  • Other creative and cultural industries (artistic prototypes, fashion, design, architecture and new professions, specialist media, new media, entertainment and shows...)

Creation in Basque will be managed transversally and incorporated into each area.
There will also be a talent space for the presentation of projects, ideas and artists.


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Organized by

Gobierno de Navarra


Ayuntamiento de Pamplona
Servicio Navarro de Empleo - Nafar Lansare
Euskarabidea - Instituto Navarro del Euskera
Eurorregión Nouvelle-Aquitaine Euskadi Navarra


Teatro Gayarre
Escuela Navarra de Teatro
Walden Librería Café

With the support of

Universidad Pública de Navarra
Universidad de Navarra
Universidad Nacional de Educación a Distancia (UNED)
Instituto Vasco Etxepare
Région Nouvele-Aquitaine
Euskal Kultur Erakundea - Institut Culturel Basque
Ayuntamiento de Bayona
Institut Français - Bilbao
Communauté d’Agglomération Pays Basque
Département Pyrénées-Atlantiques
Région Occitanie
Red de Teatros de Navarra